Author: inersec
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The Accidental CFO — Working Capital: The Gas in Your Tank ⛽
“Stories and lessons from an unexpected journey in finance.” If you’ve been following along, you know I like to strip away the corporate jargon and look at the “bones” of a business. We’ve talked about Gross Margin through the lens of a cupcake shop and Free Cash Flow as your “Netflix money.” Today, we’re tackling a term that makes…
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The Accidental CFO — Part 4: The CFO’s Inner Circle — HR and The People Puzzle
“Stories and lessons from an unexpected journey in finance.” The biggest line item on my P&L is also the only one that goes home at night. We are wrapping up the “Inner Circle” series with the most critical alliance of all: Human Resources. In finance school (or in my case, the school of hard knocks),…
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The Accidental CFO — Part 3: The CFO’s Inner Circle — Engineering & Product
“Stories and lessons from an unexpected journey in finance.” Why your CFO keeps asking if that code is “Capitalizable.” In Part 3 of our series on cross-departmental alliances, we are heading to the quiet corner of the office: Engineering and Product. Early in my career, I viewed Engineering as a black box. Money went in,…
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The Accidental CFO — Part 2: The CFO’s Inner Circle — The Tug-of-War with Marketing
“Stories and lessons from an unexpected journey in finance.” “I know half my marketing works, I just don’t know which half.” — John Wanamaker (and every frustrated CFO). This is Part 2 of my “Inner Circle” series. Today, we are tackling the hardest relationship in the C-Suite: Finance & Marketing. Marketing speaks in impressions, brand halo, and…
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The Accidental CFO — Part 1: The CFO’s Inner Circle — The Relationship with Sales
“Stories and lessons from an unexpected journey in finance.” I used to be the “Department of No.” Then I realized I was killing my own company. This is Part 1 of my “Inner Circle” series. When I first stumbled into the CFO role, I thought my job was to guard the bank account. Sales rep wants…
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