๐๐ต๐ฐ๐ณ๐ช๐ฆ๐ดย ๐ข๐ฏ๐ฅย ๐ญ๐ฆ๐ด๐ด๐ฐ๐ฏ๐ดย ๐ง๐ณ๐ฐ๐ฎย ๐ข๐ฏย ๐ถ๐ฏ๐ฆ๐น๐ฑ๐ฆ๐ค๐ต๐ฆ๐ฅย ๐ซ๐ฐ๐ถ๐ณ๐ฏ๐ฆ๐บย ๐ช๐ฏย ๐ง๐ช๐ฏ๐ข๐ฏ๐ค๐ฆ. One big misconception, especially in high-growth companies, is that the CFO owns every number the business produces. Revenue stalls? Finance. Margins compress? Finance again. Product not converting? Surely the CFO can โmodel something.โ After nearly three decades in the seat, much of it by accident, hereโs the truth: CFOs create financial clarity, not financial
โStories and lessons from an unexpected journey in finance.โ If thereโs one truth every CFO learns, itโs this: you donโt become exit-ready when the banker shows upโyou become exit-ready years before anyone says โprocess.โ Most founders and boards underestimate how long the runway needs to be. Buyers donโt just want strong performance; they want sustained,
ย โStories and lessons from an unexpected journey in finance.โ The value of a CFO is not measured by accurate reporting alone. Today, the best finance leaders are strategic partners, guiding product strategy, pricing, capital allocation, and customer experience. Finance provides the lens to answer critical questions: Which investments drive the highest ROI? Which products or
Stories and lessons from an unexpected journey in finance. After decades building finance functions and leading transformations, Iโve realized the most overlooked driver of success isnโt the system, ERP, processes, or reports โ itโs the people. A strong finance team doesnโt just close the books. They translate data into insights, anticipate risks, and collaborate with
โStories and lessons from an unexpected journey in finance.โ I was recently brought in to transform a finance function that โneeded serious attention.โ The mandate was clear: rebuild the foundationโmodernize systems, improve accuracy, and strengthen controls. But at the same time, I was expected to keep delivering strategic insights, supporting growth, and driving enterprise value.